by Ian Tingen
A brief note on something cool I saw this morning. Check out my screenshot of today’s New York Times article about how biology plays a big role in weight loss. Notice anything uncommon about it?
No longer. In an age of new media, content is more a duke, serving a much stronger liege.
New media calls for new royalty: community and curation. The NYT honors both in the presentation above. Community is facilitated by placing the comment box aside the article, not at the bottom. This is a place of respect for the readers, instead of marking them afterthoughts. Curation makes a brief appearance, too: check out that “NYT Picks” tab. So smart.
The NYT gets it: This comment design is a step in the right direction. It shows a much better (read: interactive and profitable) balance between content and community. This sort of design savvy is why @Twitch was acquired at nearly $1Bn.